A book by Theo Marsh
There is a specific number of people whose signature you actually need. For most B2B founders it sits between fifteen and fifty. Fifty Adopters is a working book for the founders whose revenue depends on named counterparties, not on mass-market reach.
Fifteen to fifty named buyers, partners, investors and introducers. If you can't write the list, you don't know your business yet. Everything downstream — the channel, the cadence, the pillars — is a service to the sheet.
A video seen by two Ring 1 buyers is a success at four hundred views. A video seen by none is a failure at forty thousand. The book gives you the tracker, the rule, and the failure modes.
Every chapter closes with a working sheet — the wee nugget. The Field Manual reprints all eighteen in book order, ready to print or photocopy. Available on this site as a free download in two editions.
Eighteen chapters in five parts. Approximately 62,000 words. Each chapter closes with a one-page working sheet, gathered at the back into a Field Manual. The chapters are short, argued in plain English, and written for a founder who has an hour on a train and a decision to make.
Not a content-marketing book. Not a personal-branding book. A business-development book for founders whose buyer universe fits on a single sheet of paper.